Oktoberfest ^{Brand Identity}

This student project reimagines Sydney's Oktoberfest, moving away from classic design elements to create something fresh and appealing to a broader audience. I created fun 3D graphics paired with bold colours for the daytime festivities and muted tones for the evening, capturing the event's lively spirit while maintaining a modern, dynamic feel. The design blends tradition, but contemporary, drawing in both new and seasoned festival-goers. Get those steins in ya I say.