A satirical identity for a boutique cake brand aimed at dictators (*coughs* Putin) looking to let go of control, insanity and “special military operations” for a moment.

They are in need of a grounding and fulfilling time-out to enjoy and savour life’s slow, simple and sweet pleasures, just like the good ol’ days.

The branding takes cues from propaganda posters, paired with an innocent colour palette and graphic elements, evoking familiar and comforting feelings of nostalgia and safety.